The insurance sector has been fundamental for society. In fact, economic growth and development has occurred, to a large extent, thanks to the support of insurance. However, traditionally, the insurance industry has been reactive and its solutions emerge long after economic activities have developed.
In such a changing world, such a position can undermine its relevance and validity: it is necessary to evolve from reactivity to proactivity and anticipation, to accompany the client in his transformation and encourage his adaptation to the circumstances generated by a complex environment and fast.
Currently, people and organizations must identify and manage risks and trends, in order to optimize the opportunities and uncertainties they represent.
Faced with this challenge, the Trend and Risk Management (GTR) model has been developed in the last three years, as a proactive response to identify opportunities and risks, based on a structured vision of the environment.
From the interaction between the forces of society, the environment and technology, always present, emerge phenomena that make up megatrends —major political, economic, social, environmental or technological changes—, which influence people’s lives and the course of companies.
Understanding these transformations and connecting them to the basic needs of human beings, which transcend time and space —affection, freedom, protection, among others—, make it easier to understand the new preferences and lifestyles. Thus, solutions can be offered that leverage people and companies to achieve their goals, in the midst of emerging uncertainties.
In this context, insurers must rethink the business based on interpreting what customers need. It is about evolving conceptually, offering solutions and enhancing capacities to create well-being and competitiveness. In this understanding, for example, it is not about offering vehicle insurance, but about ensuring mobility; it is already insufficient to protect the assets of the company, we must ensure that we strengthen its competitiveness.
The challenge for insurers is to remain relevant and be where, when and how clients require it.